How Important Is Your Reputation?
Amazon recently fired its security company in Germany. It’s an interesting story because Amazon reacted quickly. As soon as the controversy reared its face in public, the company made a decision to end...
View ArticleHow Fake Reviews Ruin Your Reputation
Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Instead, someone in their marketing department thought it would be a good idea to buy fake...
View ArticleHow To Use LinkedIn For Reputation Management
Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your...
View ArticleProtect Your Reputation And You Won’t Need To Fix It
The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers,...
View ArticleWhy Authority Is The New SEO
If you’ve been paying attention to Google’s algorithm changes for the past couple of years, you’ve likely noticed something. It seems they are canalizing webmasters into certain courses of action. One...
View ArticleBeer, Pop-Tarts And Hurricanes!
What do Beer, Pop-Tarts and Hurricanes all have to do with your business? Everything! Let me explain. Wouldn’t it be great if you could know NOW with almost complete certainty the events that were...
View Article2 Things Good Online Reputations Need
Your online reputation is not entirely within your control. After all, you can’t control what other people think and say, or say without thinking. That word-of-mouth factor is difficult to assess and...
View ArticleThree Sides of the Ball
There really isn’t a clear, hard line between customer service and reputation management and marketing. They all are part of the same package because each one involves the same contact: the point...
View ArticleGood Customer Service Is Good Marketing
The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to...
View ArticleBuilding Brand Trust
How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also...
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